Brand resources

The College fosters educational excellence through a unique blend of programs in the humanities, natural sciences and social sciences. We create master learners who are prepared to tackle challenges and pioneer solutions to society’s problems.

Through our marketing and communication efforts, we should appeal to our students’ needs while helping them find (and love) the right university for them (hopefully ours). 

Brand language

The College

The College of Liberal Arts and Sciences fosters educational excellence, intellectual inquiry, discovery and unmatched access through 21 interdisciplinary schools and departments and 50 research centers and institutes within the humanities, natural sciences and social sciences divisions.

The College educates and supports the largest and most diverse student population within ASU. As the academic heart of the university, The College is committed to improving communities on a local, national and global scale. With over 100 undergraduate programs and 150 graduate programs to explore, students of all ages and backgrounds graduate as socially and globally aware citizens with critical writing and thinking skills that enable them to succeed in a wide range of careers.

Key words and phrases

  • Inclusive, accessible education for students of all ages
  • accessible, interdisciplinary, multifaceted, engaging, relevant
  • academic heart of the university
  • university's largest and most diverse college
  • endless career possibilities
  • socially aware, critical thinkers and global citizens
  • creating master learners who adapt to any situation
  • foundation in liberal arts and sciences equips individuals for a complicated world
  • unparalleled academic choice
  • advancing solutions to society’s most pressing problems
  • problem-solvers prepared to reimagine a better future
  • amplifying diverse voices and perspectives
  • educating the next generation of globally informed leaders
  • continued opportunities for lifetime learners
  • driving transformation and innovation globally 
  • breaking down barriers to build up communities 
  • advocating for equity and social justice 
  • research and efforts focused on a sustainable future
  • creating a more equitable, sustainable community 

Humanities division

The humanities division at The College of Liberal Arts and Sciences imagines more just and sustainable worlds through an exploration of the human adventure across time, history, culture and place. Students gain firm foundations in writing, language study, research and reasoned argument that enable them to tackle real-world problems with creativity, curiosity and compassion on a global scale. Award-winning faculty foster a community of collaboration in which students can activate their imagination to discover new ideas. By connecting the study of the past to both the present and the future, students' perspectives broaden, enriching their lives regardless of their educational and career goals. 

Key words and phrases

  • adventure, engaged, relevant, solutions oriented, creative, just, fun
  • open their imaginations, awaken their curiosity, build their future
  • creativity, curiosity, collaboration
  • at the forefront of humanities education, research and innovation
  • creation of a fulfilling life and a just world
  • explore the human adventure across time, culture and place
  • prepared for success in a rapidly changing world
  • engage diverse cultures past and present 
  • enrich lives and broaden perspectives
  • every student benefits from studying the humanities
  • we are connected to those who came before us and those who will follow
  • foundation in compassion, creativity and connectedness 
  • fundamental understanding of human connection 
  • elevating diverse voices to tackle real-time problems
  • implementing relevant, timely solutions to society’s pressing problems
  • advocating for inclusion and diversity within our community and beyond
     

Natural sciences division

In the natural sciences division of The College of Liberal Arts and Sciences, students and faculty discover solutions to fundamental questions through groundbreaking research. By exploring everything from the great unknowns of the Earth and our Solar System, to addressing major challenges like COVID-19 and global climate change, the cutting-edge work being done in the natural sciences results in a direct impact on society’s progress. The six schools and departments within the division advocate for diversity and inclusion in classrooms, labs and the broader community, understanding the importance of research efforts that align with the university’s charter of measuring success on who we include and how they succeed, rather than who we exclude. Our commitment to excellence has resulted in a history and future of significant partnerships with organizations like NASA, National Institutes of Health, Mayo Clinic and more.

Key words and phrases

  • innovation, discovery, problem-solving, exploration, collaboration
  • identifying solutions
  • the engine of innovation and scientific discovery at ASU
  • expanding diversity, equity and inclusion in science and mathematics
  • growing research innovation through university-wide initiatives
  • advancing solutions to society’s most pressing problems
  • problem-solvers prepared to reimagine a better future
  • driving transformation and innovation globally 
  • breaking down barriers to build up communities 
  • advocating for equity and social justice 
  • research and efforts focused on a sustainable future
  • creating a more equitable, sustainable community 
  • question, examine and test laws, principles and practices
  • research and make discoveries
  • impact human progress

Social sciences division

The social sciences division at The College of Liberal Arts and Sciences drives transformation through inclusive and interdisciplinary research, teaching and service. With a solutions-oriented, intersectional approach, students gain a deeper understanding of the interconnections of our evolving world, as well as valuable insights about the need for collaboration to bring about social change. As the largest division in The College, students have the ability to explore everything from interpersonal communication, political science and urban planning to transborder studies, economics and human evolution.

Key words and phrases

  • active, activism, access, collaborative, diverse, inclusive, intentional, intersectional, interdisciplinary, transformative, policy, practice, theory
  • largest division in The College
  • helping students prepare for the changing/evolving world
  • prioritizing access and inclusion 
  • advancing solutions to society’s most pressing problems
  • problem-solvers prepared to reimagine a better future
  • amplifying/elevating diverse voices and perspectives
  • educating the next generation of globally informed leaders
  • continued opportunities for lifetime learners
  • driving transformation and innovation globally 
  • breaking down barriers to build up communities 
  • advocating for equity and social justice
  • research and efforts focused on a sustainable future
  • creating a more equitable, sustainable community 
     

Abbreviations

The College of Liberal Arts and Sciences should be spelled out on first references. On subsequent references, we should be referred to as “The College.”

CLAS is not an approved abbreviation for communications intended for students and the public.

Please note: None of our schools, departments, centers or institutes have an approved abbreviation. For all communications intended for the public, your unit name must be spelled out fully on first reference and should be referred to as “the school,” “the department,” “the center” or “the institute” on subsequent references.

Digital signage

Digital signs are TV displays located inside buildings across ASU campuses and used to communicate ASU messaging.

Check out a few examples of brand-aligned digital signage below. If you would like to request an ad on the digital signs in Armstrong Hall, please submit a ticket.

Print materials

View and download digital The College, division and unit fact sheets at The College fact sheets webpage. A few other resources are below.

Submit a ticket to request physical copies of any print collateral or to request print design services from The College.

Cover of The College undergraduate recruitment brochure.
Undergraduate recruitment brochure, Fall 2022.

Graduate brochure cover.
Graduate recruitment brochure, Fall 2022.

Logos

Below are all .png versions of The College logo. This format is ideal for digital marketing materials, such as PowerPoints, emails and digital event invites. 

For print materials or unit specific logos, go to ASU's image library on Widen

The College maroon and black vertical logo.
Vertical, color, 150 ppi.
The College maroon and black vertical logo.
Vertical, color, 600 ppi.
The College black vertical logo.
Vertical, black, 150 ppi.
The College black vertical logo.
Vertical, black, 600 ppi.
The College white vertical logo.
Vertical, white, 150 ppi.
The College white vertical logo.
Vertical, white, 600 ppi.
The College maroon and black logo.
Horizontal, color, 150 ppi.
The College maroon and black logo.
Horizontal, color, 600 ppi.
The College black logo.
Horizontal, black, 150 ppi.
The College black logo.
Horizontal, black, 600 ppi.
The College white logo.
Horizontal, white, 150 ppi.
The College white logo.
Horizontal, white, 600 ppi.

Stationery

Download brand-aligned letterhead using the links below. For business cards or other stationery, order from the Print Lab.

The College letterhead without footer.

Dean's Office letterhead.

Office of Development letterhead.

Office of Student and Academic Programs letterhead.

Additional resources