The College brand | Marketing Resources

The College fosters educational excellence through a unique blend of programs in the humanities, natural sciences and social sciences. We create master learners who are prepared to tackle challenges and pioneer solutions to society’s problems.

Through our marketing and communication efforts, we should appeal to our students’ needs while helping them find (and love) the right university for them (hopefully ours).

Brand language

Positioning statement

The College of Liberal Arts and Sciences educates the next generation in the power of language, culture and society, critical thinking, scientific exploration and discovery. Through first-of-their-kind degree programs, world-class research and innovative learning experiences, The College is committed to improving communities on a local, national and global scale, while supporting the largest student population within ASU.

Brand positioning documents

Brand positioning documents are available for The College as well as the humanities, natural sciences and social sciences divisions. Several of our academic units and centers/institutes have their own positioning as well. Reach out to Allison Connell and Lauren Whitby for links to these documents.

The College of Liberal Arts and Sciences should be spelled out on first references. On subsequent references, we should be referred to as “The College.”

CLAS is not an approved abbreviation for communications intended for students and the public.

Please note: None of our schools, departments, centers or institutes have an approved abbreviation. For all communications intended for the public, your unit name must be spelled out fully on first reference and should be referred to as “the school,” “the department,” “the center” or “the institute” on subsequent references.

Website footer

All academic units are required to include the following language in their website footer: “An academic unit of The College of Liberal Arts and Sciences.”

Research centers and institutes should include the following: “A research center of The College of Liberal Arts and Sciences.”

All other units should use "A unit of The College...."

Copywriting

The College of Liberal Arts and Sciences should always be included as a tag in ASU News stories published by any unit or center.

The College can be referenced in marketing copy as the home of a certain unit or center. Here are a few acceptable examples:

the Department of English within The College of Liberal Arts and Sciences
the Department of English within The College of Liberal Arts and Sciences at Arizona State University
the School of Transborder Studies at The College of Liberal Arts and Sciences
The College’s School of Transborder Studies (This structure would not be acceptable on the first reference of The College, since the name is abbreviated.)

Digital signage

Digital signs are TV displays located inside buildings across ASU campuses and used to communicate ASU messaging.

Check out a few examples of brand-aligned digital signage below. If you would like to request an ad on the digital signs in Armstrong Hall, please submit a ticket.

Print materials

View and download digital The College, division and unit print materials on Issuu.

Submit a ticket to request physical copies of any print collateral or to request print design services from The College.

Cover of The College undergraduate recruitment brochure. — Undergraduate recruitment brochure, Fall 2022.

Graduate brochure cover. — Graduate recruitment brochure, Fall 2022.

Logos

Below are all .png versions of The College logo. This format is ideal for digital marketing materials, such as PowerPoints, emails and digital event invites.

For print materials or unit specific logos, go to ASU's image library on Canto.