Brand resources

The College of Liberal Arts and Sciences educates the next generation in the power of language, culture and society, critical thinking, scientific exploration and discovery. Through first-of-their-kind degree programs, world-class research and innovative learning experiences, The College is committed to improving communities on a local, national and global scale, while supporting the largest and highly diverse student population within ASU.

Themes

Intellectual Inquiry

• First-of-their kind degree programs and schools, including the 1st online accredited undergraduate astronomy degree, the only master’s degree in World War II studies built in partnership with the National World War II Museum and the School of Transborder Studies, the only school in the U.S. focused on the populations of the U.S.-Mexico transborder space.
• Innovation driven by student success, such as the Online Undergraduate Research Scholars (OURS) program, which offers hands-on research experiences and mentorship for online undergraduate students; and Dreamscape Learn, which incorporates virtual reality learning experiences to improve student outcomes.
• Experiential learning — including developing skills in ethical judgment, integrity and intercultural skills (in demand by 90% of employers) and gaining hands-on industry experience through programs like Capital Scholars — that helps more students get accepted to medical school and law school than any other college at ASU.

Educational excellence

• World-class research, such as the Bee Lab Annex, one of the largest bee laboratories in the U.S.; the Institute of Human Origins, one of the preeminent research centers on the science of human origins; and the Child Development Lab, which has existed since the 1940s — providing unmatched hands-on experience to our students.
• Top NSF HERD rankings in anthropology (No. 1), geological and earth sciences (No. 1), social sciences (No. 4) and more, including a No. 6 ranking in NASA-funded expenditures with 15+ NASA missions led by students and faculty.
• Award-winning faculty who are experts in their fields, such as Natalie Diaz, a 2018 MacArthur Fellow and winner of the 2021 Pulitzer Prize for Poetry; Frank Wilczek, who received The Nobel Prize in Physics in 2004; Carlos G. Vélez-Ibáñez, who has won several awards for his research in cultural ecology, migration and transborder studies; and Joan Silk, an internationally recognized leader in the study of primate and human behavioral evolution.

Unmatched access

• Creating supportive and safe environments where all learners are welcomed by developing programs that support historically underrepresented student populations, like the ENERGIZE Psychology Research Initiative, and implementing best practices for diverse hiring, including nationally recognized women in various STEM fields.
• Educating the next generation in the power of language, communication, culture and belonging by offering 10+ undergraduate degrees in languages and cultures with opportunities in over 20 different languages (more than any other public university in Arizona), including Navajo and O’odham language classes led by fluent speakers.
• As the academic heart of ASU, The College educates and supports the largest student population within ASU – 30,000+ students. Over 90% of all ASU undergraduates (immersion and online) take at least one course in The College. Over 50% of all undergraduate and graduate students enrolled in at least one course in The College.

Key words and phrases

• Inclusive, accessible education for students of all ages
• accessible, interdisciplinary, multifaceted, engaging, relevant
• academic heart of the university
• university's largest and most diverse college
• endless career possibilities
• socially aware, critical thinkers and global citizens
• creating master learners who adapt to any situation
• foundation in liberal arts and sciences equips individuals for a complicated world
• unparalleled academic choice
• advancing solutions to society’s most pressing problems
• problem-solvers prepared to reimagine a better future
• amplifying diverse voices and perspectives
• educating the next generation of globally informed leaders
• continued opportunities for lifetime learners
• driving transformation and innovation globally 
• breaking down barriers to build up communities 
• advocating for equity and social justice 
• research and efforts focused on a sustainable future
• creating a more equitable, sustainable community 

The humanities division at The College of Liberal Arts and Sciences imagines more just and sustainable worlds through an exploration of the human adventure across time, history, culture and place. Students gain firm foundations in writing, language study, research and reasoned argument that enable them to tackle real-world problems with creativity, curiosity and compassion on a global scale. Award-winning faculty foster a community of collaboration in which students can activate their imagination to discover new ideas. By connecting the study of the past to both the present and the future, students' perspectives broaden, enriching their lives regardless of their educational and career goals. 

Key words and phrases

• adventure, engaged, relevant, solutions oriented, creative, just, fun
• open their imaginations, awaken their curiosity, build their future
• creativity, curiosity, collaboration
• at the forefront of humanities education, research and innovation
• creation of a fulfilling life and a just world
• explore the human adventure across time, culture and place
• prepared for success in a rapidly changing world
• engage diverse cultures past and present 
• enrich lives and broaden perspectives
• every student benefits from studying the humanities
• we are connected to those who came before us and those who will follow
• foundation in compassion, creativity and connectedness 
• fundamental understanding of human connection 
• elevating diverse voices to tackle real-time problems
• implementing relevant, timely solutions to society’s pressing problems
• advocating for inclusion and diversity within our community and beyond
   

In the natural sciences division of The College of Liberal Arts and Sciences, students and faculty discover solutions to fundamental questions through groundbreaking research. By exploring everything from the great unknowns of the Earth and our Solar System, to addressing major challenges like COVID-19 and global climate change, the cutting-edge work being done in the natural sciences results in a direct impact on society’s progress. The six schools and departments within the division advocate for diversity and inclusion in classrooms, labs and the broader community, understanding the importance of research efforts that align with the university’s charter of measuring success on who we include and how they succeed, rather than who we exclude. Our commitment to excellence has resulted in a history and future of significant partnerships with organizations like NASA, National Institutes of Health, Mayo Clinic and more.

Key words and phrases

• innovation, discovery, problem-solving, exploration, collaboration
• identifying solutions
• the engine of innovation and scientific discovery at ASU
• expanding diversity, equity and inclusion in science and mathematics
• growing research innovation through university-wide initiatives
• advancing solutions to society’s most pressing problems
• problem-solvers prepared to reimagine a better future
• driving transformation and innovation globally 
• breaking down barriers to build up communities 
• advocating for equity and social justice 
• research and efforts focused on a sustainable future
• creating a more equitable, sustainable community 
• question, examine and test laws, principles and practices
• research and make discoveries
• impact human progress

The social sciences division at The College of Liberal Arts and Sciences drives transformation through inclusive and interdisciplinary research, teaching and service. With a solutions-oriented, intersectional approach, students gain a deeper understanding of the interconnections of our evolving world, as well as valuable insights about the need for collaboration to bring about social change. As the largest division in The College, students have the ability to explore everything from interpersonal communication, political science and urban planning to transborder studies, economics and human evolution.

Key words and phrases

• active, activism, access, collaborative, diverse, inclusive, intentional, intersectional, interdisciplinary, transformative, policy, practice, theory
• largest division in The College
• helping students prepare for the changing/evolving world
• prioritizing access and inclusion 
• advancing solutions to society’s most pressing problems
• problem-solvers prepared to reimagine a better future
• amplifying/elevating diverse voices and perspectives
• educating the next generation of globally informed leaders
• continued opportunities for lifetime learners
• driving transformation and innovation globally 
• breaking down barriers to build up communities 
• advocating for equity and social justice
• research and efforts focused on a sustainable future
• creating a more equitable, sustainable community 
   

The College of Liberal Arts and Sciences should be spelled out on first references. On subsequent references, we should be referred to as “The College.”

CLAS is not an approved abbreviation for communications intended for students and the public.

Please note: None of our schools, departments, centers or institutes have an approved abbreviation. For all communications intended for the public, your unit name must be spelled out fully on first reference and should be referred to as “the school,” “the department,” “the center” or “the institute” on subsequent references.

Website footer

All academic units are required to include the following language in their website footer: “An academic unit of The College of Liberal Arts and Sciences.”

Research centers and institutes should include the following: “A research center of The College of Liberal Arts and Sciences.”

All other units should use "A unit of The College...."

Copywriting

The College of Liberal Arts and Sciences should always be included as a tag in ASU News stories published by any unit or center.

The College can be referenced in marketing copy as the home of a certain unit or center. Here are a few acceptable examples:

• the Department of English within The College of Liberal Arts and Sciences
• the Department of English within The College of Liberal Arts and Sciences at Arizona State University
• the School of Transborder Studies at The College of Liberal Arts and Sciences
• The College’s School of Transborder Studies (This structure would not be acceptable on the first reference of The College, since the name is abbreviated.)