Tools and training

The College of Liberal Arts and Sciences marketing team is delighted you’ve joined our group of communicators who are responsible for maintaining a unified voice and brand across platforms. We’ve compiled a list of resources to help you get started in your position at the university. 

From understanding our college’s focus to learning how to publish on ASU Now and Events, we’ll help make sure you’re prepared to tackle your job as a communicator for one of our academic units, centers or institutes.

You can also access ASU’s brand guide for university-wide standards, and connect with the ASU marketing community to stay up to date on ASU guidelines and resources.

Email

Programs and access

Training and support

iSearch

The College communicator workshops

Page building with The College Drupal sites

Date: June 28, 2022

Agenda:

  • Documentation and support
  • Page types
  • Adding and structuring content
  • Customized design with classes
  • Embedding web forms and blocks
  • Templates and cloning
  • Q&A

Building successful emails and improving engagement

Date: August 31, 2022

Agenda:

  • Before and after: overhauling an email campaign
  • Personalized content and listening to your audience
  • Using visuals to improve engagement

Web standards branding audit

Date: October 25, 2022

Agenda:

  • Brand guide and Unity overview
  • Upcoming changes
  • Common issues and how to fix them
  • Volunteers' site walkthrough
  • Q and A

Additional resources