The College of Liberal Arts and Sciences marketing team is delighted you’ve joined our group of communicators who are responsible for maintaining a unified voice and brand across platforms. We’ve compiled a list of resources to help you get started in your position at the university.
From understanding our college’s focus to learning how to publish on ASU Now and Events, we’ll help make sure you’re prepared to tackle your job as a communicator for one of our academic units, centers or institutes.
You can also access ASU’s brand guide for university-wide standards, and connect with the ASU marketing community to stay up to date on ASU guidelines and resources.
Programs and access
- Salesforce Marketing Cloud
- FERPA training (required for Salesforce Marketing Cloud access)
Training and support
- Building successful emails and improving engagement | The College Communicator Workshop, August 2022
- ASU brand email marketing guide
- ASU Salesforce Marketing Cloud trainings
- ASU email signature generator
- The College Salesforce Marketing Cloud mini trainings
Events
Programs and access
Training and support
Design
Programs and access
Training and support
iSearch
Programs and access
Training and support
Photo and video
Programs and access
Internal training and support
- ASU brand photography and video standards
- ASU photo and video releases
- The College Flickr photo library
- The College YouTube channel
- The College video/photo request form
Other resources
Social media
Programs and access
Training and support
Web
Programs and access
- Request admin access for your unit's website.
- The College Marketing Looker Studio Dashboard
- Reach out to the Dean's Office Marketing and Communications for access to your unit's site analytics, or to get automated email reports set up for your site.
- Google Analytics
- MOZ SEO
- Google Search Console
Internal training and support
- ASU brand web guidelines
- The College Drupal new user guide
- The College website support
- The College Drupal custom classes
- The College Marketing Looker Studio Dashboard training
- ASU Google Analytics training
Other resources
Writing
Programs and access
Internal training and support
- ASU brand writing style guide
- ASU inclusive language guidelines
- How to upload a story to ASU News
- How to tag a story in ASU News
- The College ASU News guidelines
- Tag "The College of Liberal Arts and Sciences" for all ASU News stories produced by a unit within The College.
- Article formatting ideas/examples:
- The College ASU News feed
- The College brand language
- The New American University
- ASU rankings
- ASU facts and figures
- ASU Institutional Analysis
- ASU Inclusion Communication Guidelines (links and references)
Other resources
The College communicator workshops
Page building with The College Drupal sites
Date: June 28, 2022
Agenda:
- Documentation and support
- Page types
- Adding and structuring content
- Customized design with classes
- Embedding web forms and blocks
- Templates and cloning
- Q&A
Building successful emails and improving engagement
Date: August 31, 2022
Agenda:
- Before and after: overhauling an email campaign
- Personalized content and listening to your audience
- Using visuals to improve engagement
Web standards branding audit
Date: October 25, 2022
Agenda:
- Brand guide and Unity overview
- Upcoming changes
- Common issues and how to fix them
- Volunteers' site walkthrough
- Q and A
The College website analytics dashboard
Date: April 6, 2023
Agenda:
- Engagement overview
- Social media and traffic sources
- Content engagement
- Demographics
- Google Search Console data
- How to share the report
- Q and A
Directory and profile listings in Drupal
Date: April 10, 2023
Agenda:
- search.asu.edu directory management
- Unit site directory lists
- Additional resources and tips
Drupal webforms
Date: April 18, 2023
Agenda:
- clas-forms migration
- Building webforms
- Advanced configurations